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Is your content gender balanced?

Check how gender balanced is your content and what you need to change, and improve. It's a free tool for media organisations, journalists, editors, and everyone else. Know it to change it!

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gender balance tool - GBT

The Gender Tracker is brought to you by Women in News

Women in News is a WAN-IFRA programme with a mission to increase women’s leadership and voices in the news. It is kindly supported by Sida.



Quick Tracker - gender balance tool Quick Tracker

Quickly check how gender balanced your article is by pasting it into our simple tracking tool. It's free and you don't need to set up an account.

Individual Account - gender balance tool Individual Account

A free tool to track gender balance in all of your reporting over time. Analyse both un-published and published content. Create and store reports. Sign up now!

Media Account - gender balance tool Media Account

COMING SOON: A tool for media organisations to internally track gender balance across content on their news site over time. Please contact us to find out more.

Quick Tracker

*By using the Quick Tracker, you consent to WIN using the results of reports anonymised and aggregated with others to produce statistics and trends on gender balance in content.

How do we measure gender balance?

1 Prominence of women

How prominent are women in stories? The WIN Gender Tracker measures how many times women are featured in an article vs men. It also looks at what proportion of the main characters in an article are women.

2 Inclusion of women's voices and perspectives

Stories shouldn't just be about women, they should be told from their perspectives too. The WIN Gender Tracker measures quotes by women sources, as well as the proportion of stories written by women.

Find out more

Check out our FAQs to find out more about the WIN Gender Tracker.

Visit our website to know more about Women in News.

Try the tool for free

Ready to start using the WIN Gender Tracker Tool?


Get in touch

If you want to find out more, collaborate, or have spotted an issue, get in touch with us!