Measure Gender Balance in Media Coverage
Get a 0–100 gender balance score for news articles – including their images, if you choose – and for uploaded audio recordings. Based on 11 indicators from the WAN-IFRA Women in News methodology.
Available in English, Ukrainian, Arabic, Burmese and Bosnian, Croatian and Serbian (BHS).
How It Works
From article to score in under 30 seconds.
Submit Your Content
Paste a URL or text, upload a batch of up to 1,000 articles, or upload an audio file of up to 10 minutes.
AI Analyzes Gender Balance
11 quantitative and qualitative indicators from the WAN-IFRA methodology.
Get Scores & Recommendations
A clear 0–100 score with detailed breakdowns and actionable recommendations.
Built for Newsrooms
11 indicators from the WIN Gender Balance Guide – 5 quantitative and 6 qualitative – scored automatically.
Gender Balance Score
A clear 0–100 score showing the balance of voices and framing in your article.
11 Quality Indicators
5 quantitative + 6 qualitative metrics covering sources, language, and imagery.
Actionable Recommendations
Context-aware suggestions tailored to each article for concrete improvements.
- Batch Analysis – up to 1,000 articles via CSV or Excel
- Images and audio – include article photos in the analysis, or upload an audio recording
- PDF Reports – branded reports to share with stakeholders
- WIN Methodology – proven framework trusted globally
Start measuring what matters
Join newsrooms worldwide using the WIN Gender Balance Tracker to ensure equitable representation in media coverage.
Analyze Your First ArticleFree to use during beta